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  • Candover private equity Pan-European branding

    The perception of Candover, a leading private equity company had changed over time as they had grown substantially and the industry was becoming more competitive.

    Following extensive research, a new identity and web focused marketing programme was created based on a new set of brand values, personality and tone of voice.

    Applications of the new identity included a new website, marketing and reporting material and office interiors. An e-marketing campaign was developed as the main marketing strategy for Candover.

    // Client testimonial //

    "A meticulous approach provided invaluable insight into the perception of Candover, at times challenging our own understanding of our brand. This insight was then ably applied into refreshing our brand identity, which allowed us to update perceptions across all our relevant audiences"

    Helen Walsh - Marketing Director         2011 Branding, Print Design, Web Design
  • LaSalle Investment Management Implementing a global brand

    A new positioning and identity was developed for one of the world's leading real estate investment management companies to separate itself operationally from it's parent company Jones Lang LaSalle.

    In-depth research was carried out across Europe, US and Asia Pacific to determine a single vision for the future. The new identity and applications reflect the new vision - Real estate experience. Investment expertise.

    Applications include marketing communications, fund reporting documents, advertising digital templates and website design.         2011 Branding, Web Design, Advertising
  • FTSE Group Advertising around the globe

    The FTSE's first global advertising campaign using the strapline, "FTSE–It's how the world says index".

    The campaign's objective was to position the FTSE as the definitive benchmark, focusing on its dedication to the needs of investment professionals and to promote the message that FTSE is more than just the FTSE 100 Index.

    An integrated campaign including outdoor applications, online and email marketing.

    // Client testimonial //

    "We love the simplicity and flexibility of the approach. It will really help us in moving perceptions of FTSE from being seen as an index data vendor to being regarded as a provider of index-based investment solutions".

    Andrew Buckley - Executive Director Marketing & Communications         2011 Advertising, Copywriting
  • Five D A brand new joint venture

    Five D is Australia’s largest privately owned property and facilities management company.

    Five D is a joint venture between Australia’s Transfield Services and Colonial First State Property.

    The name Five D has been developed from adding the three dimensions of property, plus time (often called the fourth dimension) to a fifth dimension - the additional value created by innovative and creative solutions.         2011 Branding, Naming, Web Design
  • Credit Union Services Australia A new brand across Australia

    A new identity for the Credit Union Movement has been introduced following extensive research of over 200+ Credit Unions across Australia.

    The identity introduces for the first time a consistent image to Credit Union members. The problem of decentralised identity management by inexperienced staff is solved with the use of the 'Identipack'. The pack informs, educates and inspires the users to maintain the identity's integrity.

    Other projects included a website, advertising, signage and naming and design projects for financial products such as MyCard the Credit Union MasterCard.

    // Client testimonial //

    "I am writing to express my thanks and thoughts at the completion of what can only be described as the most significant design project in the history of the Australian Credit Union Movement.

    Credit Union Services realised that it needed a local design agency who could provide the international experience and expertise. We needed to think global but act local.

    The documentation and production of the identity materials was complex, of a strategic nature and highly specialised.

    Thank you once again to you and your highly skilled team - you've made this project fly."

    Regina Pascuzzi Manager - Movement Marketing         2011 Advertising, Branding, Guidelines
  • Berry Asset Management A new brand, a new vision

    Berry, as a private client asset manager needed to identify their core offer, allowing them to create their own space in the crowded financial services market.

    A series of workshops was set up to discover what Berry do best and to identify a single proposition as well as a review of all current marketing materials and a competitor audit.

    The core proposition “the right assets, the right service, the right people” was then used as a foundation to build the Berry offer within all marketing materials.

    // Client testimonial //

    "You can undoubtedly take the credit for all your hard work in getting our material looking so good, so thank you and well done!".

    Jamie Berry - Managing Director & Founder         2011 Branding, Print Design
  • Stepstone Mortgages A new name for a new company

    A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland.

    The challenge was to create a name and identity that reflected the expertise and experience of both parties to the intermediary market as well as appealing to the end customer.

    A naming workshop determined Stepstone as the name most aligned to the value propostion. The new identity incorporates a fresh colour, playful imagery and the dot as a flexible element.

    Applications included marketing material, website, guidelines and PowerPoint templates.         2011 Branding, Web Design, Naming
  • // Online A selection of websites developed as part of larger branding projects.     2011 Web Design, Branding
  • // Print A selection of print projects.

    // Client testimonial //

    “The professional and creative approach by Mark and his team greatly assisted the Chandler Macleod Group with the development of our new corporate brochure and image library.

    This required a great deal of strategic planning and competitor research at the front end so that we could correctly identify the most appropriate platform to position the Group upon and so that we could create our own unique space. This was critical in an industry sector that is as over saturated as ours.

    Mark and his team were very proactive and innovative in their approach and led the way in creating a great end product”.

    Abigail North - National Marketing Manager, Chandler Macleod Group         2011 Marketing, Print Design
  • // Naming A selection of names developed as part of larger branding projects.     2011 Branding, Naming
© Global Igloo 2013 / The work shown represents the experience of Global Igloo members past and present. Some projects were completed under the employ of separate agencies.